App downloads and revenue hit record levels in the 3rd quarter of 2017, in keeping with a brand new document out this morning from App Annie. Downloads around the two primary app shops, Apple’s App Retailer and Google Play, reached just about 26 billion international – up eight p.c over the similar time final 12 months. That determine doesn’t come with reinstalls or app updates, best new downloads. In different phrases, it paints an image of the app financial system’s true expansion, fairly than together with downloads from individuals who had been simply grabbing a brand new model of an current app, or re-downloading an app they’d in the past put in.
As well as, app revenue reached a record of just about $17 billion, App Annie stated.
A lot of the obtain expansion is coming from rising markets the place smartphone penetration continues to be somewhat low. That implies we’ll most likely see endured will increase in international downloads for a while.
Particularly, App Annie discovered that the obtain expansion on Google Play was once closely fueled through rising markets, with the most important contributor being India. In that nation, downloads just about doubled from Q3 2016 to Q3 2017.
Different Southeast Asian international locations, and specifically Vietnam and Indonesia, contributed to Google Play expansion, too. Each nations noticed double-digit expansion charges year-over-year, with Indonesia in 4th position, and Vietnam transferring into seventh.
Total, Google Play led iOS in international downloads, having grown downloads through 10 p.c since final 12 months.
In the meantime, iOS obtain expansion was once up eight p.c from final quarter – its absolute best quarter over quarter expansion charge since Q1 2016. That is in large part as a result of China, which noticed the absolute best quarter over quarter marketplace proportion expansion, adopted through the U.S. and Saudi Arabia.
Along the rise in downloads, client spend may be nonetheless rising. Within the 3rd quarter, revenue from iOS apps and the ones on Google Play mixed reached just about $17 billion, up 28 p.c over the 12 months prior.
On this case, it’s iOS that’s main the app revenue expansion. In Q3 2017, client spend on iOS was once virtually double that of Google Play. However each shops reached record levels of client spend, due to 12 months over 12 months expansion charges over 25 p.c.
China, once more, is a significant component. It was once the most important marketplace general for client spend and noticed the absolute best 12 months over 12 months expansion in absolute spend. South Korea – now at its absolute best rating ever as 4th general in client spend – noticed the second one absolute best marketplace proportion expansion.
App Annie attributed numerous South Korea’s efficiency throughout iOS and Android to NCSOFT’s sport, Lineage M, which turned into the absolute best grossing app on each platforms in the quarter.
Leisure apps, and specifically video streaming apps, additionally had a robust appearing in Q3, with international client spend in the class up through 30 p.c quarter over quarter on iOS, and up 45 p.c on Google Play.
On iOS. Tencent Video grew probably the most, adopted through Youku and Starz. And on Google Play, HBO NOW had the absolute best proportion alternate, adopted through Netflix and Starz.
Apps also are proceeding to seize extra of customers’ time and consideration, with the entire time spent the use of apps grew 40 p.c 12 months over 12 months to achieve virtually 325 billion hours in the quarter, App Annie discovered. (This determine comes from measurements on Android telephones best and excludes China, which means it’s no longer absolutely consultant. However it does provide you with an concept of the expansion development.)
App Annie’s present forecast estimates that international downloads will succeed in just about 240 billion and client spend will most sensible $100 billion through 2021.