Co-founder Brian Fenty becomes CEO at TodayTix


There’s a brand new CEO at TodayTix, although he’s surely no longer new to the corporate — Chairman Brian Fenty is turning into leader government, whilst his co-founder (and the former CEO) Merritt Baer is turning into the Head of Europe.

TodayTix sells theater tickets in towns throughout the US (together with New York, Chicago and San Francisco), however its Eu presence is recently restricted to London. Fenty mentioned there’s “a huge opportunity to go to some of the arts capitals of Europe — Paris, Hamburg, Vienna.”

“Who better to lead that charge than my partner in crime?” he added. “This is just the beginning of our European chapter.”

Fenty additionally characterised the management trade as an extension of his current partnership with Baer, who he mentioned has an “aggressive operational tenacity.”

That operational center of attention was once important to get TodayTix off the bottom, and it’s now wanted for the Eu enlargement. In the meantime, Fenty mentioned that as chairman, he spent extra time on technique and partnerships, and the ones will proceed to be his center of attention as CEO.

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TodayTix has additionally been evolving as a industry. Fenty mentioned that whilst it was once simple to explain the carrier as a cell model of New York’s TKTS cubicles, giving customers get entry to to last-minute, discounted theater tickets, it’s in fact expanded past that. Now it sells tickets as much as 30 days upfront, with part of them offered at complete value. (Fenty mentioned that whether or not a price tag is offered at a cut price or at complete value, TodayTix is promoting probably the most inexpensive tickets to be had: “We will never be beat on price.”)

As well as, TodayTix is now not purely inquisitive about theater. As Fenty put it, “We’re still trying to connect global culture lovers to theater, but our definition of theater has expanded to include comedy, dance, philharmonic music, improv. That’s come from our learnings launching in cities like Chicago, where if you don’t have Second City, or in LA, if you don’t have the Hollywood Bowl, you’re not a culture app.”

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Fenty mentioned TodayTix has now has three.6 million customers who’ve used the app to buy $150 million in tickets. Taking a look forward, he mentioned the staff is considering what else it could be offering customers both sooner than or after going to the theater.

TodayTix has made another government hires just lately, together with bringing on Jerrell Jimerson, previously SVP of Virtual at iHeartRadio and PayPal, as its first leader product officer, and Craig Coffman, up to now CTO of Reserve, as its first CTO.

Featured Symbol: TodayTix