Facebook starts pushing its data-tracking Onavo VPN within its main mobile app


Onavo Offer protection to, the VPN shopper from the data-security app maker got by way of Facebook again in 2013, has now popped up within the Facebook app itself, underneath the brand new banner “Protect” within the navigation menu. Clicking via on “Protect” will redirect Facebook customers to the “Onavo Protect – VPN Security” app’s record at the App Retailer.

We’re recently seeing this selection on iOS simplest, which would possibly point out it’s extra of a check than a complete rollout. It’s unclear what share of Facebook’s person base is seeing the choice.

Advertising and marketing Onavo within Facebook itself may just result in a spice up in customers for the VPN app, which guarantees to warn customers of malicious web pages and stay data safe – like checking account and bank card numbers – as you browse.


However Facebook didn’t purchase Onavo for its safety protections.

As an alternative, Onavo’s VPN permit Facebook to watch person task throughout apps, giving Facebook a large benefit with regards to recognizing new traits around the better mobile ecosystem. For instance, Facebook will get an early heads up about apps that are turning into breakout hits; it may well inform which can be seeing slowing person expansion; it sees which apps’ new options seem to be resonating with their customers, and a lot more.

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This information has already helped Facebook in plenty of techniques, maximum particularly in its combat with Snapchat. At The WSJ reported closing August, Facebook may just inform that Instagram’s release of Tales – a Snapchat-like characteristic – was once running to sluggish Snapchat’s person expansion, earlier than the corporate itself even publicly disclosed this reality.

This previous fall, Facebook snatched up the teenager praise app tbh, and temporarily built-in a equivalent Q&A characteristic into its social community quickly after. This all happened earlier than Tbh had in reality established itself as a brand new social community. It wasn’t transparent on the time if it was once the following giant factor, or only a flash within the pan. (It seems that to were the latter.) Onavo’s insights into Tbh’s rapid upward thrust and heavy engagement most likely gave Facebook a heads-up.

The Onavo app lately has greater than 33 million installs around the iOS App Retailer and Google Play, in step with records from Sensor Tower. Round 62 % of the ones from Google Play – which may well be one more reason why Facebook is giving Onavo a push on iOS. The U.S. is recently the app’s biggest person base, adopted by way of India and Brazil.

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Onavo’s app retailer description explains that it’s “a part of Facebook,” and that it’s used to “improve Facebook products and services, gain insights into the products and service people value, and build better experiences.”

On the other hand, it’s probably not that every one Onavo customers perceive they’re in truth feeding Facebook the ideas that permits it to tackle any challenger to its social networking empire. (That empire additionally contains WhatsApp and Instagram in addition to smaller acquisitions like tbh and MSQRD).

Facebook hasn’t but introduced a remark at the addition of Onavo to its main app, however we’ll replace this submit if one is equipped.

This could now not be the primary time Facebook has built-in considered one of its different mobile apps into Facebook itself. The corporate previous made it more straightforward to release Instagram via a brand new Facebook characteristic, and it has examined and rolled out more than a few WhatsApp integrations, too.