Smartphone adoption in rising markets simply delivered the highest choice of app downloads Google Play has ever observed in a quarter. In keeping with nowadays’s document from App Annie, Google Play app downloads crowned 19 billion in Q4 2017, a brand new record. That still makes Google Play’s obtain lead over iOS its greatest ever, at 145 p.c.
In particular, the downloads have been pushed by means of markets together with India, Indonesia, and Brazil, which all contributed to Google Play’s 10 p.c year-over-year expansion in overall obtain as neatly.
India, particularly, additionally surpassed the U.S. for mixed iOS and Android downloads for the primary time in Q4.
As to what those new cell customers are downloading? Video games, finance and personalization apps, says the document. Finance apps have been additionally booming on iOS, the place they ranked 2nd in phrases of downloads in Q4, due to customers transferring their banking and funding actions to cell, in addition to the rising hobby in cryptocurrencies.
App Annie predicts the class will proceed its robust expansion in Q1 2018 as tax season approaches in the U.S., and extra banks make investments in their cell presence.
In the meantime, the Buying groceries class led on iOS in Q4, due to vacation m-commerce task together with Alibaba’s Singles Day and Cyber Monday.
Each platforms noticed heavy in-app shopper spending in Q4 2017, as neatly.
iOS, as is standard, led Google Play by means of a large margin – just about a 2x lead – with $11.five billion in international shopper spend in the quarter, the document discovered. This was once pushed in huge section by means of the U.S, which was once primary in shopper spend marketplace proportion in Q4 2017 throughout iOS and Google Play.
Germany was once #three on each platforms, however #2 on iOS was once Taiwan. On Google Play, #2 was once South Korea – one thing App Annie chalks as much as Android’s dominance in the rustic, courtesy of Samsung.