Jeffrey Katzenberg is looking to raise $2B for a new video startup


As tech giants like Apple and Fb get ready to spend billions of bucks on films and TV, longtime Hollywood govt Jeffrey Katzenberg is looking to write some large tests for authentic content material, too.

Katzenberg started his profession at Paramount Footage (the place he labored on Famous person Trek: The Movement Image), however is perfect recognized for operating Disney’s movement image department all over the duration within the past due 1980s and early 1990s that noticed the discharge of classics like The Little Mermaid and Good looks and the Beast, after which for founding DreamWorks and main DreamWorks Animation, which used to be obtained remaining 12 months through NBCUniversal.

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Katzenberg informed The New York Occasions that he’s development a new corporate that can expand high quality, short-form video video for smartphones and capsules. The identify of the corporate is WndrCo, whose sparse web site these days describes it as “a new media and technology company” that’s primarily based in Los Angeles and San Francisco.

It seems that Katzenberg is looking to raise $2 billion for the corporate (which he admits is “a high bar”), and he’s had conferences with everybody from Apple to Disney to Google.

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With all of the spending that he’s hoping to do to create new content material, Katzenberg stated it’s seriously essential to personal the distribution platform as neatly: “Content is the king maker, it’s not the king. The king is the platform. HBO is the king. Netflix is the king. Spotify is the king.”

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