Roman is a cloud pharmacy for erectile dysfunction


“When I was 17, I experienced erectile dysfunction.” My interviews with startup founders hardly ever get started so candid. However to destigmatize the trade of his new corporate Roman and empathize with consumers, Zachariah Reitano is getting susceptible.

“I think in a good way I’ve become numb to the embarrassment” says 26-year-old Reitano. “I remember the embarrassment of having the condition with no solution and that’s much worse than sharing the fact that I had it and was able to fix it myself.”

Roman launches these days in California, New York, Florida, and,  Pennsylvania.

Unboxing Roman

It’s the results of Reitano’s quest, a full-stack reimagining of the prescription procedure for males with problems keeping up an erection. Sufferers fill out the scientific historical past as a part of Roman’s dynamic on-line consult with that responds with their questions and issues. The data is securely transmitted to a physician for assessment, and in the event that they’re a protected and suitable candidate for erectile dysfunction (ED) medicine, they may be able to right away get a prescription written for Viagra, Cialis, or generic medication.

That prescription can also be stuffed anyplace, or at Roman’s in-house cloud pharmacy that packs the capsules via dose in order that they’re extra cell than the ones orange drugs bottles and also you handiest take the correct amount. Roman prices $15 for the net physician’s assessment, with the capsules competitively priced. It earns margins thru quantity and via ditching the retail pharmacy overhead. The rate and straightforwardness of the device may just deter males from purchasing often-fake capsules on-line.

Roman co-founders (from left): Rob Schutz, Saman Rahmanian, Zachariah Reitano

Roman is funded via a $three.1 million spherical led via Normal Catalyst that still contains Initialized, Field Team, and Sluggish Ventures, in addition to angels like Y Combinator spouse Aaron Harris, Benchmark’s Scott Belsky, and the CEOs of Casper, Code Academy, and Tablet Pack. With handiest 30% of guys who’ve ED getting remedy, and 80% of Viagra purchased on-line being counterfeit, those buyers see how Roman may just dramatically make stronger the lads’s well being revel in.

From Affected person To ePharmacist

Reitano’s first indicators of ED at age 17 activate caution bells in his Dad, a sexual well being physician. The founder says “it’s like a men’s check engine light. ED is often a symptom of far more serious underlying conditions because [having an erection] requires many systems to work in harmony, including circulation and hormones.”

Roman co-founder Zachariah Reitano

His dad knew this, and taken him in for a pressure take a look at on the physician. Whilst at the treadmill, Reitano’s center stopped and he collapsed. After center surgical operation, he was once prescribed medicine which had a facet impact of ED. Reitano saved this personal, and through the years his center healed and he was once in a position to move off the medicine. Ultimately he started his first critical romantic courting. However this February a few of his center prerequisites returned whilst running as an Entrepreneur-In-Place of dwelling at Prehype.

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“I was prescribed the same medication as after my initial heart procedure” Reitano glumly remembers. “It was one of those scenes in the movies where the doctor says something and you blur out everything else. I had a partner for three years and I knew this was going to affect my relationship with her.”

That’s when he discovered the ED affected person revel in was once so damaged. It may well take a month to get a physician’s appointment, it’s a must to commute there and feature awkward conversations with receptionists and medical doctors, after which maintain pharmacy as soon as prescribed medicine. Warding off all this leads males to shop for Viagra with out a prescription from sketchy unregulated on-line pharmacies, the place capsules are usally adulterated with ground wax, paint, and printer ink.

Roman’s app for physician session

So together with his co-founders Saman Rahmanian, a co-founder of workplace control startup Controlled By way of Q, and Rob Schutz, VP of enlargement for BarkBox-maker Bark & Co, Reitano began Roman.

No Disgrace

20% of folks of their 20’s revel in ED. 30% of the ones within the 30s, 40% of the ones of their 40s. Reitano says his objective is to “educate the public about ED, that’s it’s less about sex and more about a person’s general health.”

Doable sufferers can take a look at Roman risk-free, as they’re refunded in the event that they’re now not ellgible for medicine or have too difficult of a case for telemedicine. Roman now employs 20 medical doctors who stay the session charges however pay Roman a per 30 days subscription to paintings with its consumers, who can request follow-up telephone or video calls. Roman’s consumption paperwork get rid of a lot of what medical doctors waste time doing all over in-person visits. Its automation programs flag problems whilst streamlining glaring approvals or rejections so medical doctors can focal point on extra advanced instances.

What’s inside of a Roman pack

Sufferers are usually prescribed 4 to 10 doses per thirty days, which will vary in worth from $2 to $65 according to dose relying in the event that they purchase emblem identify or generic. However to struggle abuse, Roman gained’t ship any individual greater than 10 doses per thirty days.

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Now with Roman’s affected person, doctor, and pharmacy apps in a position for use, it’s now not the code however the code of habits that Reitano agonizes over. When requested what assists in keeping him up at night time, he informed me “The first part of the Hippocratic Oath: do no harm.” Reitano says that prior to, if an app he made didn’t paintings, “the worst thing that happens is no one uses it.” The stakes are upper construction a well being corporate. However he’s assured that “we can build a platform where [doctors] make fewer mistakes than in person” as a result of Roman’s programs are double-checking for medicine interactions and different problems.

Roman must compete with the established order of silent struggling, onerous physician’s visits, unhealthy on-line pharmacies, and different startups because it will get going. One web page, Lemonaid Well being, serves ED prescriptions too, nevertheless it additionally handles delivery keep an eye on, flu, STDs, zits, and hair loss. Reitano stresses Roman’s focal point on ED guarantees sufferers paintings with knowledgeable medical doctors who can solution all their questions.

Now Reitano is Roman‘s first buyer. As for him and his female friend, he tells me “We’ve overcome the challenge together. We’re both on board about sharing our experience. If my coming out makes it easier for someone without treatment to get treatment, my embarrassment pales in comparison.”

And whilst males could be scared to broach such a delicate topic with their companions, Reitano fortunately concludes that “When you trust someone with something that personal, I think they are complimented by it, and she has reciprocated that trust. I think it has opened up our relationship even more.”